February 3, 2020| Branding, Event

Super Bowl Commercials 2020

This 54th Super Bowl took place at the Hard Rock stadium in Miami, Florida, with the matchup between the San Francisco 49ers and the Kansas City Chiefs.

Like in the years before, this years big game ads were anything other than cheap. A 30 seconds spot was available for $5.6 million and according to FOX they sold the entire allotment by late November.


Before we dive right into this years overview of commercials, the NFL itself had something to celebrate as well – 100 YEARS OF NFL. According to the motto ‘Here’s to the next 100 and the game’s future stars!’ we’re celebrating the sport, which is lager than any team or individual, reaching and bringing people together from all across the US (and let me add worldwide).
Below, also find a well made animation graphic taking you through a brief history of NFL.

Agency: 72andSunny

(Image credit: Sports Logos.net)

Given the responses on the internet, it is fair to say that this years Super Bowl ads seem to have done quite well in general, with a a few exceptions of course. Nevertheless, this year ads did not spark a huge discourse, nor was there a single one that stood out in particular, like in the previous years.

Interestingly enough though, we were surprised to see two political ads from President Trump and Bloomberg, which we have not seen in recent history. According to a USA Today report the last political ad aired in a Super Bowl can be dated back to 1989.

A lot of commercials were star-studded again, featuring Ellen DeGeneres & Portia de Rossi, John Krasinski, Chris Evans, Maisie Williams, Post Malone’s, Martin Scorsese & Jonah Hill, Sam Elliot, Sylvester Stallone, Chrissy Teigen & John Legend, Jennifer Lopez, Tom Brady, Taraji P. Henson, Sofia Vergara …. and many, many, many, many more

Agency: Lightning Orchard

Let me start with one of my favorite ads, that literally is to die for, because it’s simply hilarious and captures the essence of this business so very well!

Agency: High Dive

Your home is the one place where you can truly be yourself. What a clever way make this topic approachable, fun and Jason Momoa is just the perfect person for this!

Did you ask yourself as well,…. how?!

Watch a behind the scenes video

Agency: McCann New York

Katie Sowers is the first woman to coach in a Super Bowl. Well done ad, that brings the message across in a very natural and positive way.

Agency: BBDO New York

Seeing mixed opinions of a ‘Snickers-hole’ that’s feeding the world some Snickers. You make up your mind on this one… I’m fine with just the candy bar.


Whether you like Tom Brady or not, is Hulu missing the point when using a double meaning that mostly gets people talking about the player not the service?

Agency: In-house

I really don’t mind simplicity but without the context of the extended version of the ad it’s extremely difficult to follow!
Quite confusing… don’t worry I can create your website 😉