December 9, 2021| Branding

PANTONE 17-3938 Very Peri

Dealing with unprecedented change

For over 20 years The Pantone Color Institute has been the leading color expert, setting color standards and color trends; influencing and collaborating with various industries, be it within fashion, graphic design, packaging and many more.

2021 marked a slight turning point after 2020, and the global transition brings new challenges, opportunities and possibilities. As so many things shift over into the digital world our transformed lives set new ways of limits to reality and exploring the digital space.

Pantone 17-3938 Very Peri was chosen as ‘Color of the Year’ 2022 to help us stay in good spirits and curious about the changes in our lives and to embrace the future as it comes.

The familiar qualities of blue with a violet red undertone display a new complexity that expresses our emotions and thirst for new possibilities.

“As we move into a world of unprecedented change the selection of Very Peri brings a novel perspective and vision of the trusted and beloved blue color family […]. PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.”

Leatrice Eiseman (Executive Director of the Pantone Color Institute)

Pantone Official Website

(Header picture – courtesy of The Pantone Color Institute)