January 6, 2023| Branding

PANTONE 18-1750 Viva Magenta

Powerful and Optimistic

Another year has started, another color has been defined to describe what 2023 will have in store for us.

Get ready because 2023 will be electrifying! As you can imagine descending from a red family Pantone 18-1750 Viva Magenta is a brave and fearless, yet optimistic color that stands out while being all-inclusive. Whether it’s an expression of self or joy, we are the narrators of positive strength.

“[…] Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”

Leatrice Eiseman (Executive Director of the Pantone Color Institute)

Pantone Official Website

(Header picture – courtesy of The Pantone Color Institute)


As a result of licensing issues between Adobe and Pantone, Pantone color libraries have been phased out of Adobe Creative Cloud software and creatives find their discontent when opening a work file and finding Pantone colors appearing in black (after November 2022).

Adobe users who are dependable on Pantone color definitions might be forced to subscribe to the Pantone Connect plugin, which comes in pricy 15€/monthly & 90€/yearly* options.
*Pricing list