Branding for Residential Real Estate in Bethesda, MD.
Creating a new branding for a stellar architectural mixed-use building in Bethesda, MD, USA. This unique art deco inspired masterpiece provides retail and luxury apartments. ‘Sophia’ represents elegance, sophistication, and authenticity.
For the visual identity it was pivotal to blend the architectural styling together with the ‘building’s character’.
To provide additional marketing materials we created rack cards in a cohesive graphic look.
Never underestimate the importance of brochures! They are still an important marketing tool to this day, as they communicate key information about the real estate property in a visually appealing way. Used as digital version and print format they are a lasting reference for potential clients. It is pivotal that information is conveyed in a cohesive branded design.
Having to work with a templated platform always comes with its challenges of limitations when it comes to creating a tailor made design. Therefore it helps to have various graphic assets of the newly created brand available and leverage those.