The Net
An office building located in downtown Seattle.
I have been assigned by agency CO OP to create a webdesign for their client to market a new signature flag building for Seattle’s skyline. The building boasts an impressive exterior, and presents a unique human-centered space with various offerings.
The Flow
Icons
Creating custom icons was pivotal to further enhance the brand recognition. Those are mainly used in the menu overlay and makes it extremely easy for the user to find the content they would like to navigate to.
In addition, the menu icon is made in the shape of the building’s design detail.
Website
The central feature of this website is the reverse scrolling functionality. While the user scrolls downward the website actually scroll upwards so the user can explore the different floors of the property. This design choice creates a sense of discovery and goes hand in hand with the project’s concept ‘The Future Is Up’, hence making the browsing experience more engaging and memorable.