December 12, 2020| Branding

PANTONE 17-5104 Ultimate Gray +

PANTONE 13-0647 Illuminating

Let's move forward

For over 20 years The Pantone Color Institute has been the leading color expert, setting color standards and color trends; influencing and collaborating with various industries, be it within fashion, graphic design, packaging and many more.

What a year 2020 has been! Marked by a world wide pandemic and social discrepancies it is important to see ‘the light at the end of the tunnel’ and to be ready to move forward in good spirits (when the time is right). The powerful color combination is also an attest to these times of resilience, have each and everyone’s voices be heard and ultimately think of new ways for a better future together.

Pantone 17-5104 Ultimate Gray in combination with Pantone 13-0647 Illuminating were chosen as ‘Color of the Year’ 2021 to embark in stability and move forward powerfully.

“The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”

Leatrice Eiseman (Executive Director of the Pantone Color Institute)

Pantone Official Website

(Header picture – courtesy of The Pantone Color Institute)