Some Italian Things Are Better

Great ideas venture from fantastic teamwork- like it was the case with this ad campaign. Together with the agency’s copywriter, the simple claim that says it all “Some Italian Things Are Better” was formed. It is very simple yet straight forward and the massage is packed in a witty way. Furthermore, it definitely attracts your attention – imagine looking through a photography magazine and all of a sudden this ad pops up.

The Ultimate Tripod

Maybe this campaign idea is a bold approach, but sometimes stating the obvious is the most effective. To prove this the graphic design had to transfer exactly that.

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